Community Engagement The company is actively involved in local events such as the Back-to-School Cut-a-Thon, presenting an opportunity to offer localized marketing campaigns, event sponsorships, and community-focused promotions to raise brand awareness.

Growing Revenue With reported revenue in the 10M–25M range and a mid-sized team, there is potential for bundled marketing solutions, including paid search management, social media advertising, and e-commerce optimization to scale performance-driven campaigns.

Tech Stack Alignment Current stack includes Google Ads, Sanity, Squarespace, and Vercel, suggesting openings for advanced analytics, content management optimization, and website/e-commerce enhancements to improve ROAS and cross-channel metrics.

Local Market Focus Based in Royal Oak, Michigan with a community-facing event mindset indicates opportunities for hyper-local advertising packages, neighborhood targeting, and regional creative that resonates with local consumers.

Growth & Partnerships Mid-market profile with several peers in the beauty and services space points to cross-sell opportunities for CRM-driven email marketing, loyalty programs, and boutique B2B collaborations to expand channel reach.