Insights

Strategic Acquisition Potential cross-sell opportunities with retailers and distributors leveraging the POOF foam sports line and iconic brands to expand into school and youth programs, given the acquisition of US Foam Corp and a strong foam product portfolio.

Direct-to-Consumer Expansion Leverage growth in eCommerce capabilities noted by outsourcing logistics to support direct-to-consumer strategies; explore partnerships for DTC marketplaces, subscription toy boxes, and bundled promotions across multiple Alex Brands portfolios.

Educational Partnerships Capitalize on SCIENTIFIC EXPLORER, IDEAL, and ZOOB lines by targeting after-school programs, STEM initiatives, libraries, and homeroom activities with curriculum-aligned kits and educator-focused bundles.

Global Brand Synergy With JANOD and KALOO as international brands, pursue co-branding, regional distribution deals, and seasonal campaigns to expand footprint in Europe and other markets, aligning product design with local consumer preferences.

Sustainability & Sourcing Highlight made-in-USA foam products and diverse material lines to appeal to sustainability-minded retailers; propose certifications, eco-friendly packaging, and transparency as differentiators in bids and RFPs.

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Alex Brands Tech Stack

Alex Brands uses 8 technology products and services including WordPress, WooCommerce, Microsoft 365, and more. Explore Alex Brands's tech stack below.

  • Content Management System
  • E-commerce
  • Font Awesome
    Font Scripts
  • Twemoji
    Font Scripts
  • Google Maps
    Maps
  • jQuery Mobile
    Mobile Frameworks
  • GoDaddy
    Web Hosting

Alex Brands's Email Address Formats

Alex Brands uses at least 4 email formats:
Alex Brands Email FormatsExamplePercentage
FLast@alexbrands.comJDoe@alexbrands.com
82%
Last@alexbrands.comDoe@alexbrands.com
14%
First@alexbrands.comJohn@alexbrands.com
3%
FirstLast@alexbrands.comJohnDoe@alexbrands.com
1%

Frequently Asked Questions

What is Alex Brands's phone number?

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You can contact Alex Brands's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Alex Brands's official website and social media links?

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Alex Brands's official website is alexbrands.com and has social profiles on LinkedIn.

How much revenue does Alex Brands generate?

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As of October 2026, Alex Brands's annual revenue is estimated to be $250M - $500M.

What is Alex Brands's SIC code and NAICS code?

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Alex Brands's SIC code is 5092 - Toys and Hobby Goods and Supplies and NAICS code is 31-33 - Manufacturing.

How many employees does Alex Brands have currently?

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As of October 2026, Alex Brands has approximately 85 employees across 5 continents, including North America, Africa and Asia. Key team members include Owner: A. N., Owner: A. V. and Vice President: B. H. Explore Alex Brands's employee directory with LeadIQ.

What industry does Alex Brands belong to?

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Alex Brands operates in the Manufacturing industry.

What technology does Alex Brands use?

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Alex Brands's tech stack includes WordPress, WooCommerce, Microsoft 365, Font Awesome, Twemoji, Google Maps, jQuery Mobile and GoDaddy.

What is Alex Brands's email format?

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Alex Brands's email format typically follows the pattern of FLast@alexbrands.com. Find more Alex Brands email formats with LeadIQ.

When was Alex Brands founded?

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Alex Brands was founded in 1986.
Alex Brands logo

Alex Brands

ManufacturingNew Jersey, United States51-200 Employees

Alex Brands is a manufacturing company based in Fairfield, New Jersey, United States, operating from 40 Lane Road and employing 51-200 people. It serves as the umbrella for a family of toy brands, including ALEX TOYS, POOF, SLINKY, SCIENTIFIC EXPLORER, IDEAL, ZOOB, BACKYARD SAFARI, ZILLIONZ, SHRINKY DINKS, BUZZ BEE TOYS, JANOD, and KALOO. The company offers toys, games, art supplies, craft activity kits, and educational science kits for children of various ages, emphasizing active play and imaginative development. History highlights include acquiring US Foam Corp in 2019 to bolster the POOF foam sports product line and partnering with MonarchFx to outsource logistics for direct-to-consumer growth. Reported revenue is in the range of $250 million to $500 million. The company's website is alexbrands.com.

Section iconCompany Overview

Phone number
SIC Code
5092 - Toys and Hobby Goods and Supplies
NAICS Code
31-33 - Manufacturing
Founded
1986
Employees
51-200

Section iconFunding & Financials

  • $250M - $500M

    Alex Brands's revenue is estimated to be in the range of $250M - $500M

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