Insights

Strong Market Presence With a diverse portfolio of iconic and award-winning brands such as Slinky, Foam Sports Balls, and ZOOB building sets, Alex Brands has established a prominent position in the toy manufacturing industry, offering multiple opportunities to expand product lines or enter new geographic markets.

E-Commerce Growth The company's strategic focus on developing direct-to-consumer capabilities, supported by logistics outsourcing to MonarchFx, indicates a strong emphasis on expanding online sales channels, presenting opportunities for partnerships in digital marketing and eCommerce platform integrations.

Innovation and Diversification Alex Brands’ continuous launch of new product lines such as Brainy Bucks and educational science kits highlights an openness to market trends and consumer interests, creating avenues for collaborations in educational products, branded experiential marketing, or themed toy collections.

Acquisition and Expansion Recent acquisition of US Foam Corp. signals growth through strategic acquisitions, suggesting potential sales opportunities in related manufacturing niches, supply chain partnerships, or complementary product integrations within the foam sports and outdoor gear segments.

Financial Stability Revenue estimates spanning 250 to 500 million dollars demonstrate a financially robust operation that is well-positioned for large-scale retail partnerships, licensing deals, or co-branding initiatives to expand brand reach and product categories.

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Alex Brands Tech Stack

Alex Brands uses 8 technology products and services including WooCommerce, Font Awesome, Twemoji, and more. Explore Alex Brands's tech stack below.

  • WooCommerce
    E-commerce
  • Font Awesome
    Font Scripts
  • Twemoji
    Font Scripts
  • jQuery UI
    Javascript Libraries
  • Select2
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • GoDaddy
    Web Hosting
  • Apache
    Web Servers

Alex Brands's Email Address Formats

Alex Brands uses at least 1 format(s):
Alex Brands Email FormatsExamplePercentage
FLast@alexbrands.comJDoe@alexbrands.com
82%
Last@alexbrands.comDoe@alexbrands.com
14%
First@alexbrands.comJohn@alexbrands.com
3%
FirstLast@alexbrands.comJohnDoe@alexbrands.com
1%

Frequently Asked Questions

Where is Alex Brands's headquarters located?

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Alex Brands's main headquarters is located at 40 Lane Road Fairfield, New Jersey 07004 United States. The company has employees across 5 continents, including North AmericaAfricaEurope.

What is Alex Brands's phone number?

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You can contact Alex Brands's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Alex Brands's official website and social media links?

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Alex Brands's official website is alexbrands.com and has social profiles on LinkedIn.

How much revenue does Alex Brands generate?

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As of April 2026, Alex Brands's annual revenue is estimated to be $500K.

What is Alex Brands's SIC code NAICS code?

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Alex Brands's SIC code is 5092 - Toys and Hobby Goods and Supplies NAICS code is 31-33 - Manufacturing.

How many employees does Alex Brands have currently?

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As of April 2026, Alex Brands has approximately 86 employees across 5 continents, including North AmericaAfricaEurope. Key team members include Ceo: N. A.Chief Operating Officer: D. A. G.Chief Financial Officer: A. B.. Explore Alex Brands's employee directory with LeadIQ.

What industry does Alex Brands belong to?

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Alex Brands operates in the Manufacturing industry.

What technology does Alex Brands use?

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Alex Brands's tech stack includes WooCommerceFont AwesomeTwemojijQuery UISelect2jQueryGoDaddyApache.

What is Alex Brands's email format?

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Alex Brands's email format typically follows the pattern of FLast@alexbrands.com. Find more Alex Brands email formats with LeadIQ.

When was Alex Brands founded?

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Alex Brands was founded in 1986.

Alex Brands

ManufacturingNew Jersey, United States51-200 Employees

The ALEX BRANDS® family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry today. With a commitment to helping children become more active and develop their imagination and creativity, ALEX BRANDS offers toys, games for children of all ages. Award-winning ALEX TOYS® offers high quality toys, art supplies and craft activity kits that inspire creative expression. POOF® is the world’s leading brand of foam sports balls, many of which are made in USA.  Iconic SLINKY® has been the quintessential toy for fun and imagination since 1945. SCIENTIFIC EXPLORER® offers a range of challenging and entertaining educational activity-based science kits.  IDEAL® is the classic brand of nostalgic fun with a variety of games, magic sets, classic toys and seasonal outdoor activities. Award-winning ZOOB® building sets are unique because the pieces move after they are put together, allowing for truly interactive creations. BACKYARD SAFARI® is the leader in essential field gear for outdoor role play and exploration. ZILLIONZ® has helped children better understand the value of money for almost 20 years.  SHRINKY DINKS® is a globally recognized toy brand offering a wide variety of kits using plastic sheets that can be cut, colored and shrunk into an endless amount of original creations. BUZZ BEE TOYS® is a diverse line of active play merchandise that provides high-quality, innovative products that range from foam dart and water blasters, to flying toys and junior sports offerings.  JANOD® is France’s leading wooden toy brand with a long tradition of designing award-winning learning toys, role play toys and building sets, recognized for its distinguished contemporary design. KALOO® has grown into a worldwide leader in plush products by using high-end fabrics and innovative themes to create desirable baby gifts sold in beautiful gift boxes with soft tags and subtle details.

Section iconCompany Overview

Headquarters
40 Lane Road Fairfield, New Jersey 07004 United States
Phone number
SIC Code
5092 - Toys and Hobby Goods and Supplies
NAICS Code
31-33 - Manufacturing
Founded
1986
Employees
51-200

Section iconFunding & Financials

  • $250M$500M

    Alex Brands's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Alex Brands's revenue is estimated to be in the range of $250M$500M

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