Distributed ERP integration Target distributors and manufacturers that require seamless ERP integration with e-commerce and mobile apps, emphasizing Aldrich Web Solutions’ strength in connecting online channels to existing ERP data.

Mid-market focus Position to mid-size distributors with annual revenues in the tens of millions, highlighting the company’s revenue scale and proven experience serving North American distributors with scalable e-commerce suites.

24/7 self-service Leverage the WebAlliance E-Commerce Suite’s 24/7 access to customer statements and tools as a selling point for reducing support costs and improving cash flow for distributors with complex order and billing needs.

ERP-native features Emphasize native ERP data integration as a differentiator to enterprises seeking tight data synchronization, accurate pricing, and real-time inventory visibility across online and offline channels.

Growth through digital channels Highlight opportunities to grow online sales and customer acquisition for distributors by expanding e-commerce capabilities, mobile apps, and online customer service, aligned with Aldrich’s suite designed for distributor needs.