Insights

Niche positioning Queer and woman-owned indie skincare brand focused on inclusive formulations suitable for all skin types, ages, genders, and ethnicities presents partnerships with retailers and marketplaces seeking diverse, comfort-forward beauty offerings.

Product cadence Active product launch history (Balancing Serum, Nourishing Cream, fragrance-free Cleansing Body Bar, Cooling Mineral Hydro Mist) indicates momentum and opportunities for replenishment programs, seasonal bundles, and co-marketing with retailers.

Low headcount, high agility Small team size suggests potential for high-touch account management, white-label or private-label collaborations, and scalable partnerships with distribution channels that value lean operations.

Growth potential Revenue in the sub–$1M range with peer brands achieving tens of millions signals upside opportunities through retail expansion, e-commerce partnerships, and cross-category SKUs with wellness and CBD/ Rosebud CBD collaborations.

Sustainability & inclusivity Fragrance-free and vegan product launches align with growing consumer demand for clean, inclusive products; opportunities exist in eco-friendly packaging initiatives, certification programs, and retailers prioritizing ethical standards.

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Alder New York Tech Stack

Alder New York uses 8 technology products and services including AdRoll, Shopify, Google Workspace, and more. Explore Alder New York's tech stack below.

Alder New York's Email Address Formats

Alder New York uses at least 1 email format:
Alder New York Email FormatsExamplePercentage
First@aldernewyork.comJohn@aldernewyork.com
100%

Frequently Asked Questions

What is Alder New York's official website and social media links?

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Alder New York's official website is aldernewyork.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Alder New York generate?

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As of July 2026, Alder New York's annual revenue is estimated to be <$1M.

What is Alder New York's SIC code and NAICS code?

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Alder New York's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Alder New York have currently?

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As of July 2026, Alder New York has approximately 1 employees across 1 continents, including North America. Key team members include Chief Creative Officer: D. K. and Co-Founder And Chief Executive Officer: N. Z. Explore Alder New York's employee directory with LeadIQ.

What industry does Alder New York belong to?

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Alder New York operates in the Personal Care Product Manufacturing industry.

What technology does Alder New York use?

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Alder New York's tech stack includes AdRoll, Shopify, Google Workspace, Mautic, Amazon Pay, Apple Pay, PayPal and Venmo.

What is Alder New York's email format?

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Alder New York's email format typically follows the pattern of First@aldernewyork.com. Find more Alder New York email formats with LeadIQ.

When was Alder New York founded?

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Alder New York was founded in 2015.
Alder New York logo

Alder New York

Personal Care Product ManufacturingNew York, United States0-1 Employees

Alder New York is an independent skincare label based in Brooklyn, New York, operating in the personal care product manufacturing sector. It is co-owned by members of the queer community and by women, and it develops products intended for a broad spectrum of skin types across ages, genders, and ethnicities. The company emphasizes inclusive formulations aimed at a diverse range of consumers.

The organization is run with a very small team. In early 2022, Alder New York launched the Balancing Serum, expanding its product lineup.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
2015
Employees
0-1

Section iconFunding & Financials

  • <$1M

    Alder New York's revenue is estimated to be in the range of <$1M

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