Client service leadership Position the firm’s recognition for exceptional client service and trial prowess to upsell premium services such as complex IP and high-stakes litigation support, leveraging BTI All-Stars visibility to build credibility with enterprise clients seeking trusted plaintiff or defense counsel.

IP and tech focus Highlight specialization in large patent infringement and intellectual property disputes to target tech-driven and energy sectors seeking strategic, battle-tested trial teams for high-value IP matters.

Global trial experience Leverage nearly 30 years of cross-border litigation experience to propose capabilities for multinational corporations facing complex disputes, including marquee battles across the country and globe, appealing to clients with global IP and commercial litigation needs.

Flexible pricing Promote the firm’s diverse fee structures as a differentiator to attract clients seeking value-aligned arrangements in high-stakes litigation, including alternative fee arrangements that align incentives with client outcomes.

Growth and visibility Use the modest revenue and lean team size as a selling point for agile, client-centric service, while positioning strategic hiring or partnerships to scale capabilities in expanding sectors like oil and gas, energy, software, and financial services.