Local Niche Advantage Anchorage-based Alaska Bead Co serves a tight local craft community. Capitalize with in-store events, workshops, and local SEO to foster repeat customers and become the go-to bead supplier for residents, schools, and clubs. Explore partnerships with local studios and craft groups to drive loyalty and word-of-mouth.

Ecommerce Enhancement The WordPress stack implies a potential for streamlined e-commerce improvements. Propose upgrading product catalog and checkout with a WooCommerce setup, improving product filtering for beads and kits, and building automation for promotions and email capture to boost online sales.

Marketing Analytics Leverage existing Google Analytics to launch targeted marketing: local search optimization, content marketing around bead projects, and seasonal promotions. Build remarketing lists and email campaigns to convert website visitors into customers, and track ROI for each initiative.

Security and Reliability Current security measures like HSTS and OpenSSL are solid; market as a security-first retailer. Offer managed hosting, SSL renewals, and uptime monitoring services to protect payments and customer data, increasing trust—especially for online orders.

Supplier Partnerships As a small boutique retailer, seek exclusive bead lines, kits, and tools from manufacturers or distributors. Establish wholesale accounts, drop-ship programs, and co-branded promotions to widen product ranges without large inventory risk, enabling scale and better margins.