Legal Network Growth capitalize on ASB's large member base (19,000+) and ongoing modernization efforts to offer scalable legal tech solutions, member training platforms, and compliance tools that enhance professional responsibility and efficiency.

Online Platform Expansion leverage the recent online platform and new website launches as entry points for digital services, including case management, client intake, and online education, targeting state bar associations' communities.

Strategic Partnerships highlight opportunities tied to existing partnerships (Smokeball, SimpleLaw) to propose complementary or upgraded products, integrations, or premium features tailored for state bar operations and member benefits.

Public Sector Alignment position offerings around improving access to justice, online resources, and member services to align with ASB’s mission of administering justice and public understanding of law, appealing to procurement and grant programs.

Leadership & Events engage in executive outreach around annual meetings and leadership with President-focused programs, offering executive education, sponsorships, and platform demonstrations to increase visibility and adoption among decision makers.