Luxury Renovation The recent multi-million dollar transformation showcases the hotel's focus on upscale, contemporary accommodations, presenting an opportunity to promote premium hospitality services, event planning, and luxury amenities to attract high-end clientele.

Strategic Acquisition Ownership change through AccorHotels' $1.2 billion acquisition indicates potential for leveraged hotel management solutions, franchise partnerships, and cross-brand marketing collaborations to capitalize on the expanded portfolio.

Modern Tech Stack Utilizing advanced digital tools such as Amazon Web Services and targeted advertising platforms like Facebook and Twitter offers avenues to enhance digital marketing campaigns, personalized guest engagement, and data-driven sales initiatives.

Amenities & Events With extensive conference space and leisure amenities including a nightclub, pool, and fitness center, there are opportunities to target corporate event planners, wedding coordinators, and social event organizers for venue rental and hospitality packages.

Market Position Positioned as Honolulu’s urban relaxation destination with a distinct island-style appeal, the hotel can leverage its location and unique ambiance to attract leisure travelers, corporate clients, and returning guests seeking both relaxation and professionalism.