Diverse Brand Portfolio Al Serra Auto Plaza manages a wide selection of 12 automotive brands, offering numerous opportunities to cross-sell services, parts, and financing options across different vehicle segments to their broad customer base.

Leading Used Vehicle Dealer As Michigan's top-volume used vehicle dealer, there is a significant potential to expand partnerships for certified pre-owned programs, maintenance, and aftermarket services to meet high customer demand.

Customer Service Focus Al Serra emphasizes exceptional customer experience, presenting sales teams with opportunities to leverage positive brand reputation and personalized service in upselling and retention strategies.

Strong Digital Presence Utilizing an array of advanced digital tools and platforms, Al Serra provides opportunities for targeted digital marketing, website enhancements, and technological integrations to attract more leads and streamline sales processes.

Financial Scale & Growth Potential With revenues ranging from $100M to $250M and a substantial employee base, there is room to introduce scalable financial products, loyalty programs, or expanded service offerings to further increase revenue streams.