Embedded Payments Expansion Recent partnerships with Conferma to embed virtual card payments and with Billhop for flexible corporate payments indicate AirPlus is actively expanding embedded payments capabilities. Sales opportunities exist in targeting mid to large enterprises seeking seamless AP workflows and enhanced control through embedded card programs.

Sustainability Tie-in AirPlus partnered with Squake to automatically compensate for carbon emissions from business travel, signaling a sustainability-forward value proposition. Market opportunity includes selling travel-related emissions tooling and eco-friendly payment solutions to sustainability-conscious corporate buyers.

Strategic Leadership Change There was a notable leadership transition in 2024 with a new CEO, Mads Krumhardt Enggren, and SEB acquiring AirPlus. This combination may enable stronger enterprise credibility and access to larger client bases, suggesting target accounts in banks, financial services, and travel management spaces.

Cross-Sell via Partnerships Active collaboration with Kresus Technologies to help control indirect purchasing, backed by Mastercard, points to cross-sell opportunities in corporate procurement and spend management solutions for European SMBs and mid-market companies.

Technology & Platforms AirPlus’s tech stack includes Dynamics 365 CE and Azure, signaling readiness for Microsoft-centric CRM and cloud-based integrations. Sales plays can target customers already using Dynamics 365 for invoicing, procurement, and travel spend to streamline adoption of AirPlus solutions.