Market Leader AGWEEK is the region’s agricultural news leader across Minnesota, Montana, North Dakota, and South Dakota, with print, television, and digital platforms. This presents cross-media selling opportunities to offer bundled advertising packages across multiple channels to reach farmers, ranchers, and agribusiness stakeholders.

Audience Penetration AGWEEK reaches more farmers and ranchers in the upper Midwest than any other ag media outlet, indicating a highly engaged, targeted audience ideal for sponsorships, premium display ads, and sponsored content that aligns with farming insights and rural lifestyle trends.

Media Diversification Strong multi-platform presence (print, TV, digital) and ongoing investments in content with trusted host Michelle Rook enable opportunities for video ads, TV integrations, and digital campaigns that leverage trusted credibility and reach.

Partnership Momentum Recent partnerships with Barchart for market tickers and ongoing Forum Communications Company relationships indicate openness to co-branded financial data products, programmatic touchpoints, and sponsored market content that enhances monetizable inventory.

Growth Platform Revenue scale is mid-market with notable activity in asset investments (e.g., large potato farm acquisition) and a solid base of 11-50 employees, suggesting opportunities for services that support digital expansion, advertising tech stacks, data-enabled marketing, and local business development packages.