Strategic acquisitions Ageas UK’s 2025 acquisition of esure Group and the Saga AICL underwriting arm signals a consolidation of customer base and product lines, presenting cross-sell opportunities across motor, home and underwritten products to existing and newly acquired customers.

Embedded insurance The ongoing focus on embedded insurance propositions and partnerships (Wrisk, John Lewis Money, Source Insurance) creates routes for sales outreach to insurers, brokers, and retailers seeking integrated coverage, as well as joint marketing and referred business opportunities.

Distributor growth Strengthening adviser distribution alongside digital channels points to channel partner programs worth targeting; develop partnerships with brokers and advisory platforms to expand market reach, leveraging Ageas’s award-winning service reputation.

Soft market risk Recent indicators of a soft market impacting profitability for Ageas Retail and broker networks suggest there is opportunity to pitch value-based products, risk management services, and cost-efficient coverage options to improve margin and retention.

Tech-enabled selling Adoption of data and analytics tools like Power BI, Snowflake and Azure indicates readiness for data-driven underwriting and personalized product recommendations; position data partnerships, integrated CRM, and targeted, affinity-based offers to drive conversions.