Private sector Target private equity backed or family-owned furniture retailers and related advertisers given the recent news about American Furniture Warehouse, indicating a sizeable private company with growth and technology leadership needs.

Technology leadership Leverage the company’s growing IT leadership ecosystem, evidenced by CIO/IT promotions and recognition within a large furniture retailer, to offer advanced advertising tech, data analytics, and marketing automation services.

Expansion potential capitalize on Colorado market activity and the retailer’s expansion (new locations) to propose multi-location advertising strategies, local ad targeting, and retailer-wide attribution solutions.

Advertising tech stack Align offerings with their current technology stack (Microsoft Advertising, The Trade Desk, Hotjar, iCIMS, Salesforce Service Cloud, etc.) and propose integrated martech/advertising solutions, data management, and privacy-compliant analytics.

Brand and CSR Position services around brand building and CSR sponsorships (e.g., Secret Santa drive) to help the company enhance community engagement through measurable digital campaigns and storytelling.