Growth and scale Target mid to large scale events across outdoor festivals, fairs, brew fests, wine & food festivals, races, and sports venues, leveraging Afton Tickets’ experience handling 2,000 to 100,000 attendees to upsell integrated on-site and online ticketing with merchandise and non-admission sales.

Flexible payment options Leverage the PayPal partnership to promote installment payment capabilities, appealing to organizers with cash flow needs and expanding willingness to invest in larger or multi-day events.

Integrated sales upsell Highlight bundled capabilities including merchandise, beer tokens, food, camping, and other on-site sales to differentiate from online-only platforms and increase per-attendee revenue for events of varying formats.

Tech stack leverage Use existing analytics and marketing tools such as Google Analytics, HubSpot Analytics, and Google Ads conversion tracking to run targeted campaigns for event categories, remarketing to potential organizers, and measuring ROI on integrated sale features.

Growth potential niche Position Afton Tickets as a specialized partner for regional and niche events (breweries, wine & food festivals, high schools, raceways) where full-service ticketing with on-site sales is a differentiator and where competitors may be more online-focused.