Leadership transition Opportunity to engage the new President Derek Milliman to position Afloral as a strategic partner for wholesale programs, seasonal campaigns, and continuity of supply during leadership change.

Wholesale customization Afloral emphasizes custom wholesale tailored to business needs; target retailers and brands seeking bespoke artificial florals, dried arrangements, and decor to differentiate product assortments.

Affordability and breadth Leverage their affordable handpicked artificial florals, plants, dried grasses, and home decor to upsell to mid-market retailers and e-commerce brands looking for cost-effective, ready-to-deploy styling solutions.

Tech-enabled checkout Utilize their tech stack (Shopper-facing and payments) to propose streamlined wholesale onboarding, B2B invoicing, and recurring orders for > seasonal bouquet cycles and bulk replenishments.

Growth readiness With revenue in the low-to-mid single digits and leadership change, position as a long-term partner for scaled distribution, private label opportunities, and integration into retail ecosystems similar to mid-market peers.