Custom Wholesale Opportunities Afloral's expertise in custom wholesale offerings tailored to business needs presents a significant opportunity to expand B2B sales channels by partnering with businesses in the hospitality, event planning, and retail sectors seeking quality floral products and decor solutions.

E-commerce Growth With a strong online presence and a comprehensive tech stack including Google Analytics and Heap, there is potential to leverage data-driven marketing and personalized campaigns to increase customer engagement and drive higher conversion rates on their website.

Product Diversification The company’s focus on artificial florals, dried flowers, and home decor allows for cross-selling and upselling opportunities with customers interested in long-lasting, low-maintenance decorative solutions, especially among retail and interior design clients.

Market Expansion Potential Operating in the competitive floral and decor retail segment with an estimated revenue under $10M, Afloral can explore expansion into new geographical markets or niche segments that value sustainable and affordable home decor products.

Partnership and Event Marketing The recent collaboration with Torianna Brooke Photography demonstrates an openness to strategic partnerships, which can be further leveraged to increase brand visibility through curated events, styled shoots, and influencer collaborations targeting potential B2B clients.