Market Reach AFI Group operates a UK-wide powered access hire network with over 5,500 machines across 20 depots and six in the Middle East, presenting a broad multi-region sales opportunity for equipment rentals, sales of new and used units, and maintenance packages.

Full Service Portfolio Opportunity to cross-sell bundled solutions including equipment hire, used machine purchases with six-month LOLER certificates, service maintenance agreements, and financing options to simplify procurement for customers.

Training Platform AFI’s UTN Training, NVQ assessments and Working at Height programs position the company to upsell safety, compliance, and skills training alongside equipment sales or rentals, appealing to contractors prioritizing certification.

Safety and Security WorkZone security and installation-friendly safety products create a pathway to expand recurring revenue through accessories, monitoring, and safety upgrades bundled with rental contracts.

Growth Exposure Recent leadership updates and partnerships indicate strategic expansion potential and opportunities to align with contractors undergoing fleet modernization or regional project sprees in construction and industrial sectors.