Comprehensive Flooring Range Affordable Floors offers a wide variety of flooring options including luxury vinyl, hardwood, tile, laminate, and carpets, catering to diverse customer needs and project types, which presents opportunities for cross-selling and upselling complementary products.

Established Service Provider With over 30 years of experience in professional service and installation across residential, commercial, and new construction projects, the company has developed a loyal customer base and a reputation for reliability, enabling targeted marketing to repeat clients and referrals.

Mid-Sized Market Presence Operating with a staff of 51 to 200 employees and revenue under 10 million dollars, the company is well-positioned to expand its market reach through strategic partnerships and targeted outreach to larger commercial clients seeking quality flooring solutions.

Digital Enablement Utilizing tech tools like Weebly, jQuery, and Gravity Forms suggests an opportunity to enhance their online platform for lead generation, online consultations, and project showcases to attract more customers and streamline sales processes.

Growth and Expansion Opportunities Serving a broad range of projects from small remodels to large developments indicates potential for growth into commercial and property management sectors, especially by highlighting their extensive experience and competitive pricing to larger clients.