Growth through hiring Affinity has recently expanded its headcount in the US market, signaling a strategic push to deepen North American coverage and client engagement in Houston. This presents sales opportunities to offer complementary services, local market insight packages, and accelerated onboarding support for new clients.

Global footprint With offices across major shipping hubs and a multinational team, Affinity serves diverse segments including Tankers, LNG, LPG, Dry Bulk and Offshore. Potential sales plays include cross-region trade support, global research subscriptions, and bespoke advisory services to multinational owners and operators seeking coordinated charters and asset transactions.

Integrated services Affinity’s product verticals span Newbuilding, Sale and Purchase, Spot and Period chartering, Finance and Advisory, and Research. This allows bundling of services such as comprehensive chartering with structured finance solutions or research-driven decision support to drive larger, multi-product engagements.

Financial scale Reported revenue in the hundreds of millions places Affinity within a lucrative mid-market niche, suggesting opportunities for value-added partnerships in financing, risk management, and supply chain optimization solutions tailored to mid-sized shipping clients looking to grow without engaging the largest incumbents.

Discreet market position Affinity emphasizes discreet, low-profile service and bespoke analysis. A sales approach can emphasize tailored risk/ops consulting, confidential brokering, and premium research subscriptions to attract private owners and state-owned enterprises seeking trustworthy, high-touch support.