Affinity Group, Sales & Marketing Agency Email Format
Food and Beverage ServicesNorth Carolina, United States501-1000 Employees
Affinity Group is a mid-sized North American sales and marketing agency focused on the foodservice and retail fresh food channels. Based in Charlotte, North Carolina, it brings together culinary support, store-level merchandising, and sales planning and strategy from experienced retail and foodservice professionals. It serves brands operating in foodservice and retail fresh food who need to understand how operators make buying decisions in a fragmented, fast-moving market. It operates with a collaborative culture that leverages its leadership and long-tenured sales and culinary talent to support brands in executing go-to-market plans. In January 2026, Affinity Group announced the acquisition of Mascari NXT, an AI and data integration company, marking a notable development for the firm.