Insights

Asset Wind-down Affinity Gaming has recent headlines indicating asset sales and wind-down activity, including a June 2026 asset sale to Terriblesgaming and ongoing operational changes. This signals potential opportunity for financiers, asset managers, or facilities integration partners who can assist in liquidation, transition services, or portfolio optimization.

Cost Reduction May 2026 reports show a significant headcount reduction affecting Primm Valley and related facilities, highlighting a potential buyer or partner for asset-light models, workforce optimization services, or transitional staffing solutions to support restructuring or divestiture processes.

Leadership Shifts Multiple leadership changes over the past two years, including CEO appointments and a VP of hotel operations transition, suggest a period of strategic realignment. This creates openings for strategic partnerships, consulting, and technology-enabled operations improvements aligned with new executive priorities.

Technology Footprint Affirmed tech stack spans iCIMS, AutoCAD, Ansible, Drupal, cookie management, ADP, Microsoft Azure, and New Relic. This presents sales opportunities for enterprise software upgrades, integration services, security enhancements, cloud optimization, and analytics partnerships tailored to gaming hospitality operations.

Growth Exposure With a portfolio of 11 properties across four states and a revenue scale in the hundreds of millions, Affinity Gaming remains a sizable hospitality player. Prospective collaborations could target revenue-enhancing initiatives such as loyalty platforms, casino floor optimization, hospitality tech modernization, and guest experience improvements.

Similar companies to Affinity Gaming

Affinity Gaming Tech Stack

Affinity Gaming uses 8 technology products and services including iCIMS, AutoCAD, Ansible, and more. Explore Affinity Gaming's tech stack below.

Media & News

Affinity Gaming's Email Address Formats

Affinity Gaming uses at least 4 email formats:
Affinity Gaming Email FormatsExamplePercentage
FLast@affinitygaming.comJDoe@affinitygaming.com
91%
First.Last@affinitygaming.comJohn.Doe@affinitygaming.com
7%
First@affinitygaming.comJohn@affinitygaming.com
1%
LFirst@affinitygaming.comDJohn@affinitygaming.com
1%

Frequently Asked Questions

What is Affinity Gaming's phone number?

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You can contact Affinity Gaming's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Affinity Gaming's official website and social media links?

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Affinity Gaming's official website is affinitygaming.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Affinity Gaming generate?

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As of August 2026, Affinity Gaming's annual revenue is estimated to be $250M - $500M.

What is Affinity Gaming's SIC code and NAICS code?

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Affinity Gaming's SIC code is 7011 - Hotels and Motels and NAICS code is 7211 - Traveler Accommodation.

How many employees does Affinity Gaming have currently?

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As of August 2026, Affinity Gaming has approximately 352 employees across 3 continents, including North America, Asia and Europe. Key team members include Chief Information Officer: W. K., Chief Engineer: K. S. and Owner: H. C. Explore Affinity Gaming's employee directory with LeadIQ.

What industry does Affinity Gaming belong to?

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Affinity Gaming operates in the Hospitality industry.

What technology does Affinity Gaming use?

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Affinity Gaming's tech stack includes iCIMS, AutoCAD, Ansible, Drupal, CookieYes, ADP, Microsoft Azure and New Relic.

What is Affinity Gaming's email format?

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Affinity Gaming's email format typically follows the pattern of FLast@affinitygaming.com. Find more Affinity Gaming email formats with LeadIQ.

How much funding has Affinity Gaming raised to date?

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As of August 2026, Affinity Gaming has raised $375M in funding. The last funding round occurred on Jul 01, 2016 for $375M.

When was Affinity Gaming founded?

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Affinity Gaming was founded in 2010.
Affinity Gaming logo

Affinity Gaming

HospitalityNevada, United States201-500 Employees

Affinity Gaming operates as a hospitality and gaming company with a portfolio of 11 properties across Nevada, Colorado, Missouri, and Iowa, delivering entertainment-focused experiences in casual, value-oriented settings. Based in Las Vegas, Nevada, the company emphasizes a welcoming environment and a mix of slot gaming, dining, and other recreational options designed to provide accessible, high-quality service at reasonable prices. Its venues target leisure guests and local players seeking a dependable, friendly atmosphere where gaming and dining are integrated. Across its properties, the company aims to build relationships with guests and maintain consistent service as part of its value proposition.

In 2026, Affinity Gaming announced plans to close its Primm offices and related operations on July 4, reflecting strategic structural changes within its portfolio and a reduction of jobs at Primm Valley and related facilities. The company has roots in Nevada and expanded its footprint over time, including a notable acquisition in 2007 that added Primm Valley Resorts to its portfolio, illustrating a growth trajectory within the gaming and hospitality sector.

Section iconCompany Overview

Phone number
SIC Code
7011 - Hotels and Motels
NAICS Code
7211 - Traveler Accommodation
Founded
2010
Employees
201-500

Section iconFunding & Financials

  • $375M

    Affinity Gaming has raised a total of $375M of funding over 1 rounds. Their latest funding round was raised on Jul 01, 2016 in the amount of $375M as a Debt Financing.

  • $250M - $500M

    Affinity Gaming's revenue is estimated to be in the range of $250M - $500M

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