Affinitiv Employee Directory
Software DevelopmentIllinois, United States201-500 Employees
Affinitiv is a mid-sized software company based in Buffalo Grove, Illinois, serving the automotive industry. It provides an integrated platform that combines customer lifecycle management, data analytics, and marketing services for OEMs and dealerships, along with digital marketing and social media capabilities, scheduling, service lane, and internal workflow tools. The company aims to improve performance and loyalty by enhancing the customer experience across the dealer and OEM ecosystem. Its customers include original equipment manufacturers, dealer groups, and retailers, and its offerings sit within automotive marketing software and workflow solutions. In early 2026, Affinitiv announced the appointment of a new head of global revenue strategy to oversee sales execution, strategic accounts, and revenue operations as it expands its presence across dealerships, dealer groups, and OEM partners.
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