Regional Market Reach Target the broad regional footprint in central and eastern France (Indre, Creuse, Cher, Allier, Puy-de-Dôme, Haute-Vienne, Isère, Drôme, Savoie, Aube, Île-de-France) to position AFD as a localized, turnkey supplier for verandas, pergolas and fenestration projects.

In-house Manufacturing Leverage AFD’s 3000 m² in-house production in La Châtre to offer fast lead times, custom dimensions and color options for aluminium, PVC and wood joinery, appealing to customers seeking tailored solutions with controlled quality.

End-to-End Service Highlight the full project lifecycle from showroom exposure to installation by trained staff, enabling sales conversations around design compatibility, installation care, and post-installation satisfaction.

Product Range Promote the ability to supply a wide range of fenestration products (windows, doors, garages, gates, shutters, stores, ironwork) in multiple materials and finishes, enabling upsell opportunities across multiple renovation or new-build needs.

Professional Credibility Position AFD’s experienced team as a differentiator for projects requiring expert guidance on materials and configurations, supporting cross-sell of premium or high-performance options to mid-market clients.