Market Presence Aerial Work Platforms Inc. operates within the construction industry, offering rental and sales services for aerial lifts from well-known brands such as Genie, JLG, Skyjack, Hy-Brid, and Niftylift, positioning it as a comprehensive provider in this niche.

Growth Through Acquisition The company's recent acquisition by Herc Rentals Inc. in January 2024 indicates ongoing expansion and integration into larger rental networks, presenting sales opportunities for related equipment and service offerings.

Limited Revenue Scale With annual revenues between one and ten million dollars and a relatively small team, there is significant potential to expand sales further, especially through targeted marketing to nearby construction firms and rental companies.

Technology Stack Utilizing a modern web infrastructure including MySQL, WooCommerce, and open-source tools suggests a digital presence suited for online sales and lead generation, which can be leveraged to increase outreach and customer engagement.

Industry Trends As a locally owned and operated company with a long history since 1979, Aerial Work Platforms Inc. is well-positioned to capitalize on industry demand for reliable aerial lift solutions, especially as infrastructure and construction activities resume robustly post-pandemic.