Local showroom Leverage the brick-and-mortar showroom in Westlake Village to host in-store events, design consultations, and rug care clinics to drive foot traffic and cross-sell cleaning, repairs, restorations, and custom rug services.

Customization pitch Promote custom made rug services to customers seeking unique, designer handmade pieces, pairing custom options with rapid turnaround and local delivery to differentiate from larger online retailers.

Service bundling Offer bundled maintenance packages combining rug cleaning, stain removal, odor control, fringe repair, and periodic appraisals to create recurring revenue and attract owners of premium or heirloom rugs.

Digital presence Capitalize on the existing online store by highlighting service offerings (restoration, repairs, appraisals) alongside products to attract online shoppers who need after-purchase care and expert evaluations.

Local market fit Position AE Rugs as a specialized, high-touch rug expert in Thousand Oaks and Westlake Village to win customers from competing retailers by emphasizing expertise in both traditional and modern rug styles, including wool and silk.