Ady Advantage

Business Consulting and ServicesWisconsin, United States2-10 Employees

Ady Advantage is a small consulting firm based in Madison, Wisconsin, that provides integrated economic development, site selection, and marketing advisory services. It serves more than 300 clients, including economic development organizations and manufacturers, supporting them with economic strategy, market differentiation, and go-to-market planning. The firm brings together researchers, site selectors, project managers, planners, designers, and writers to create customized solutions aimed at achieving measurable outcomes.

Its work encompasses research, competitive positioning, marketing strategy, and integrated communications, along with guidance on facility expansion, contraction, and relocation for manufacturers, utilities, and related sectors. Founder Janet Ady is a published author and speaker who addresses economic development audiences on topics such as site selection, talent strategies, and community positioning. In recent activity, Marion County Development Partnership partnered with Ady Advantage to analyze target industries and develop marketing strategies.

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