Growing Hobby Market The company's specialization in home brewing, wine making, and related supplies indicates a robust and expanding hobbyist market, presenting opportunities to target passionate homebrewers and DIY enthusiasts.

Local Community Focus With physical store locations in Ann Arbor and Taylor, there is potential to increase in-store engagement, cross-sell equipment, and develop local customer loyalty programs to boost sales.

Technology Adoption Using modern platforms like Shopify and targeted digital advertising suggests readiness to expand online sales channels and implement data-driven marketing strategies to reach a broader audience.

Commercial Opportunities AIH offers commercial beverage supplies and Kegging Equipment, indicating potential for growth in small-scale commercial breweries or bars looking to source professional-grade equipment.

Competitive Positioning Compared to similar companies with established revenues, AIH can leverage its family-owned brand and local presence to differentiate itself through personalized customer service and specialized product offerings.