Salesforce Expertise Advanity Technologies has Salesforce Lightning and Force.com capabilities, enabling CRM modernization, custom app development, and seamless e-commerce and ERP integrations. This opens opportunities to target mid-market firms needing Salesforce-driven digital transformation, with end-to-end implementation and ongoing managed services.

Ecommerce & Payments The company has strong experience in e-commerce, e-payments, and e-security, positioning it to help merchants deploy secure payment gateways, PCI compliance, and fraud prevention within custom applications. Target fintech and retail clients with integrated commerce platforms and security-first software solutions.

Agile Delivery Advanity refines delivery through CMMi, SCRUM, and Lean Sigma, emphasizing on-time delivery commitments. This can be marketed as a capability for large, distributed software programs, offering process improvement and scalable staffing through managed services and staff augmentation.

US Presence Headquartered in Pittsburgh with an Irving TX office and satellite location, the firm has a strong North America footprint suitable for nearshore delivery and regional client engagement. Use this to pitch faster ramp times, co-located teams, and regional support for enterprise modernization initiatives.

Industry Focus With focus areas in e-health, BI, ERP, and enterprise applications, Advanity demonstrates domain depth across high-growth verticals. Seek opportunities with healthcare tech providers, analytics-driven enterprises, and ERP integrators needing custom integrations and analytics capabilities.