Strong Industry Recognition Advanced Security has received numerous awards and industry acknowledgments, highlighting its reputation for excellence in security installation, service, and staff development. This recognition can be leveraged to build trust with new clients seeking proven, award-winning security solutions.

National Presence With 18 offices across New Zealand, including major regions like Auckland, Wellington, Christchurch, and Dunedin, Advanced Security offers extensive geographical coverage. This broad footprint provides opportunities to serve clients nationwide and scale security solutions across multiple locations.

Technological Innovation The company emphasizes staying at the forefront of security technology, integrating advanced systems like Genetec, Cloudflare CDN, and HTTP/3. Selling modern, innovative security solutions to organizations looking to upgrade their infrastructure could be a key growth angle.

Strategic Acquisition Recent acquisition of Synergy Technologies LTD, an IT managed service provider, indicates an expansion into integrated security and IT solutions. Targeting organizations seeking comprehensive security coupled with managed IT services presents a cross-selling opportunity.

Growing Revenue Range With revenues between $10 million and $25 million and engagements with large corporate and security-sensitive clients, there is potential to offer scalable protection packages, cybersecurity enhancements, or specialized security systems tailored for large organizations.