Scale through hosted The company derives a large portion of revenue from hosted services in addition to software sales and support, indicating an opportunity to upsell managed services, cloud hosting, and ongoing training to current customers.

Industry focused Falcon software is specialized for the publishing industry with installations across 300+ publishing companies, suggesting a strong repeatable value proposition for publishers and potential cross-sell to similar mid-market publishers.

Upgrade advantage Customers are entitled to install the latest version of products as part of service agreements, enabling continuous value and opportunities to promote migration services, modernization projects, and recurring renewal-based deals.

Global reach With a global footprint and long-standing presence since 1991, there is room to expand international deployments, partner ecosystems, and regional support packages to accelerate adoption and reduce churn.

Tech stack leverage Utilizes cloud and web-based technologies (AWS, DFP, BootstrapCDN, Google tools) which aligns with modern digital publishing needs; potential to position Salesforce-style integration, analytics, and automation addons to enhance client workflows.