Local Visibility The practice relies on WordPress, Google Maps, and local SEO tools; seize the opportunity to optimize Google Business Profile and local search presence, improve conversion-focused landing pages, streamline online scheduling, and manage patient reviews to drive local patient acquisition.

Engagement Automation With existing Mailchimp usage, there is room to implement HIPAA-compliant patient communications, automated appointment reminders, and consent-based campaigns to boost patient retention and engagement at a low incremental cost.

SMB Growth Fit As a small practice (2-10 employees) with modest revenue, propose affordable, modular tech options such as lightweight EHR/PM integrations, telemedicine onboarding, and digital intake forms to enable scalable growth without heavy capital expenditure.

Differentiation Strategy Position as a nimble, local provider in Dayton contrasted with larger networks; highlight convenience, fast onboarding, and personalized care in targeted digital marketing to capture market share among cost-conscious patients.

Data-Driven ROI Leverage the current tech stack (SEO, Elementor, Bootstrap) to deliver analytics-driven marketing with measurable ROI, including patient acquisition cost, lifetime value, and campaign performance to justify ongoing spend.