Insights

SaaS monetization AdInMo has recently launched a SaaS platform and hybrid monetization technology aimed at balancing revenue and player experience for mobile game developers, signaling a scalable opportunity for upsell to mid to large indie studios seeking improved LTV and ad effectiveness.

Hybrid monetization The introduction of hybrid in-game monetization technology positions AdInMo as a flexible partner for advertisers and developers, presenting a sales angle to offer integrated ad formats and revenue optimization across diverse game genres.

Leadership depth Executive hires in product, technology, and revenue leadership (CTO, CRO, Product Director) indicate a sharpened go-to-market strategy and stronger enterprise-facing capabilities relevant to larger studios and publishers seeking clear ownership and ROI commitments.

Player-first focus Brand positioning around prioritizing gameplay and player joy creates a compelling differentiator for sales conversations with developers worried about user retention, enabling pitches focused on non-disruptive ads and positive player experiences.

Growth signals Recent press coverage and platform launches across 2024–2025, plus a revenue range in the low millions and a lean team, suggest scalable deals with high-margin potential and opportunities to target comparable mid-market game studios and publishers.

Similar companies to AdInMo

AdInMo Tech Stack

AdInMo uses 8 technology products and services including LinkedIn Ads, Grafana, HubSpot Analytics, and more. Explore AdInMo's tech stack below.

Media & News

AdInMo's Email Address Formats

AdInMo uses at least 2 email formats:
AdInMo Email FormatsExamplePercentage
First.Last@adinmo.comJohn.Doe@adinmo.com
95%
First@adinmo.comJohn@adinmo.com
5%

Frequently Asked Questions

What is AdInMo's official website and social media links?

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AdInMo's official website is adinmo.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does AdInMo generate?

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As of August 2026, AdInMo's annual revenue is estimated to be $1M - $10M.

What is AdInMo's SIC code and NAICS code?

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AdInMo's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does AdInMo have currently?

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As of August 2026, AdInMo has approximately 7 employees across 3 continents, including Europe, North America and Africa. Key team members include Chief Product Officer: C. L., Head Of Customer Success: K. W. and Programmatic Specialist: K. R. Explore AdInMo's employee directory with LeadIQ.

What industry does AdInMo belong to?

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AdInMo operates in the Advertising Services industry.

What technology does AdInMo use?

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AdInMo's tech stack includes LinkedIn Ads, Grafana, HubSpot Analytics, Calendly, Atlassian Jira, Slack, Piwik PRO Core and Zoom.

What is AdInMo's email format?

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AdInMo's email format typically follows the pattern of First.Last@adinmo.com. Find more AdInMo email formats with LeadIQ.

How much funding has AdInMo raised to date?

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As of August 2026, AdInMo has raised $762K in funding. The last funding round occurred on Jun 20, 2020 for $612K.

When was AdInMo founded?

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AdInMo was founded in 2017.
AdInMo logo

AdInMo

Advertising ServicesScotland, United Kingdom2-10 Employees

Based in Edinburgh, Scotland, AdInMo is a small team that targets mobile game developers and advertisers, addressing the challenge of balancing revenue generation with a positive player experience. The company has pursued product development including a beta release and a SaaS platform expansion to offer monetization options that align with player enjoyment and engaging ad experiences.

Section iconCompany Overview

Website
adinmo.com
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
2017
Employees
2-10

Section iconFunding & Financials

  • $762K

    AdInMo has raised a total of $762K of funding over 3 rounds. Their latest funding round was raised on Jun 20, 2020 in the amount of $612K as a Seed.

  • $1M - $10M

    AdInMo's revenue is estimated to be in the range of $1M - $10M

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