Market Niche ADD Communications specializes in providing low voltage solutions including CCTV, access control, security, hosted VOIP, and structured cabling, indicating strong potential for cross-selling integrated security and telecommunications packages to small to medium-sized businesses.

Growth Opportunities With a small team and revenue under 1 million dollars, there is significant room for expansion by targeting local businesses and vertical markets requiring scalable security and connectivity infrastructure.

Technology Stack Utilizing popular tools like Google Analytics and jQuery, ADD Communications demonstrates a digital presence that can be leveraged to attract new clients through targeted online marketing and content strategies.

Client Expansion Given their offerings and industry, there is potential to develop relationships with larger healthcare, corporate, and government clients that require comprehensive low voltage and security solutions.

Competitive Positioning Compared to larger competitors in the health and advertising sectors, ADD Communications can differentiate itself by emphasizing personalized service, flexible solutions, and local expertise to attract clients seeking tailored security and telecom services.