Strategic location Leveraging proximity to the Truman Sports Complex and major local attractions, there is a sales opportunity to package sports-related events, corporate retreats, and sponsor activations around Chiefs and Royals game days, leveraging cross-promotions with teams and local venues.

Event expansion With 17,000 sq ft of meeting space and a full-service hotel, target mid-to-large corporate events, conferences, and incentive programs that require on-site conferencing, catering, and entertainment options, emphasizing seamless planning and integrated accommodations.

Tech integration Current tech stack supports online marketing and analytics; propose data-driven campaigns and seamless digital booking experiences, along with upgraded analytics for personalized offers and event performance tracking to attract planners seeking measurable ROI.

Mid-market focus Revenue range and employee size place the company in a robust mid-market segment; upsell to bundled packages (meeting space, lodging, catering, and AV services) for regional associations and corporate users seeking value with scale.

Competitive positioning Compare with larger resort brands to identify niche strengths such as location access, family-friendly water resort aspects, and mid-market pricing; craft value propositions around convenience, proximity to sports venues, and flexible meeting options to win business away from larger competitors.