AD-ID

Advertising ServicesNew York, United States11-50 Employees

AD-ID, based in New York City, operates in the advertising services sector as a key provider of advertising identification technology. Its core offering centers on a unique asset code system that enables planning, identification, compensation, management, and monetization of advertising across multiple media channels, contributing to transparency and accountability in the complex advertising ecosystem. The company serves a broad client base that includes many Fortune 500 brands and a majority of advertisers and publishers in the media industry.

Founded by the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4As), AD-ID positions itself as a standard within the media landscape for identifying creative assets. The business focuses on helping organizations improve tracking and measurement of advertisementInventory and performance across platforms, underscoring its role in enabling more efficient and effective advertising investments. A recent development includes partnerships with Univision to support asset identification and tracking across its media portfolio, signaling ongoing collaboration with major media entities in the United States.

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