Target market Ad Hoc Research serves national and international clients across diverse industries in market and UX research, presenting opportunities to cross-sell expanded research services to existing clients and target new sectors seeking consumer insights and user experience optimization.

Growth readiness With a revenue range of 10M-25M and a multidisciplinary team of 51-200, the firm appears scalable for larger engagements or ongoing research programs, offering upsell potential through extended studies, longitudinal tracking, and account-based research partnerships.

Tech enabled The company’s tech stack includes analytics and web tools such as Facebook Pixel, Cloudflare CDN, and Disqus, suggesting openness to data-driven research solutions, digital ethnography, and enhanced online survey and customer feedback programs.

Relationship advantage Long-standing client relationships and a reputation for agility and transparency indicate opportunities to propose retainer-based research partnerships, executive briefings, and continuous insight delivery to reduce client churn and expand wallet share.

Competitive positioning As a mid-sized player in a field with global competitors (Kantar, Ipsos, Gartner, Nielsen), Ad Hoc can leverage its nimbleness and bespoke approach to win mid-market clients seeking highly tailored, high-quality qualitative and UX research at a more flexible engagement model.