Ad Alliance

Broadcast Media Production and DistributionNorth Rhine-westphalia, Germany201-500 Employees

Ad Alliance operates as the sales and marketing arm for RTL Deutschland, focusing on cross-media brand communication. It handles advertising sales for RTL Deutschland's channels and offerings, for the Bauer Media Group's assets, and for the RTL Ad Alliance network's video and addressable TV. The team also provides sales services for selected brands or categories on behalf of Media Impact and the FUNKE Mediengruppe. Its portfolio spans about 600 media brands across TV, print, digital, ATV, and audio, enabling broad reach across Germany. Headquartered in Cologne, North Rhine-Westphalia, it combines content guidance with technology-driven advertising, and in May 2023 launched xMedia, an omnichannel video offering.

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