WatchGuard Synergy Leverage ActZero’s status inside the WatchGuard family to access an established channel of MSPs and customers seeking MDR. Emphasize around the clock threat hunting and full stack coverage across endpoints, network, cloud, identity, and email as a cost effective enterprise grade solution for WatchGuard clients.

SMB MDR Opportunity Target mid-sized organizations that need managed detection and response but lack in-house security operations. Position the service as a comprehensive, cost-effective solution with enterprise-grade technology and expert threat hunters.

Cloud and IAM Focus Capitalize on coverage for cloud, identity, and email security by targeting firms migrating to cloud or operating hybrid environments. Offer cloud security posture management, identity protection, and email security enhancements as growth vectors, supported by ActZero’s tech stack with AWS and Salesforce.

Threat Hunting Edge Differentiate from automated-only MDR by stressing human threat hunters and proactive detections. This appeals to firms seeking stronger risk reduction, compliance support, and faster incident response.

Ecosystem Partnerships Align with Salesforce and AWS ecosystems to reach customers already using these platforms. Propose co-marketing, integrations, and referrals within these networks to accelerate pipeline and leverage existing deployments.