Actito (Previously Smartfocus)

Software DevelopmentEngland, United Kingdom51-200 Employees

Actito is a software development company based in London, United Kingdom, with 51–200 employees. It markets a marketing automation platform historically branded as Message Cloud by SmartFocus. The platform includes a decisioning engine that generates contextualized messages in real time based on customer behavior and supports cross-channel delivery across devices. Actito completed the acquisition of SmartFocus in June 2019, integrating the Message Cloud product lineage. The platform serves more than 600 customers and handles 60 billion personalized interactions and 7 million email campaigns annually, and has been recognized by Forrester as a Strong Performer in Wave reports. More information is available at actito.com.

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