Market Leadership Action Target is the US market leader in modern shooting range technology, with a diverse product portfolio of over 4,000 items and 40 patents, presenting numerous upselling and cross-selling opportunities across commercial, law enforcement, and military sectors.
Innovative Expansions Recent product launches like the Shotgun Range System and The Sentry Prestige Shooting Stall demonstrate the company's focus on innovating shooting solutions and gamification, offering chances to promote new offerings to existing clients and identify new market segments.
Strategic Partnerships Partnerships with government agencies such as Goodyear Police Department and industry events like SHOT Show and NSSF Range Retailer Expo provide potential channels for product demonstrations, lead generation, and expanded brand awareness within key customer segments.
Financial Growth With revenues estimated between $25 million and $50 million and recent investment from Praesidian Capital, the company is expanding its market reach and capacity, indicating an opportunity to offer tailored solutions that support their growth initiatives.
Technology & Innovation Action Target’s use of cutting-edge technology and emphasis on designing and manufacturing integrated systems suggest a strong potential for sales of advanced, tech-enabled shooting range solutions, especially to clients seeking modern, customizable facilities.