Leadership transition Recent leadership changes, including the appointment of Sam Beckman as President and Principal Leader (Dec 2024), signal potential shifts in project strategy, client outreach, and partnership approaches. Leverage this to reintroduce capabilities, propose high-level firm leadership-led engagements, and align to new strategic priorities.

Midwest focus With offices in Kansas City and St. Louis and a stated focus on the Midwest, there is an opportunity to pursue regionally anchored healthcare, education, and community development projects that align with local demand and existing client references in the area.

Expansion momentum Frequent leadership promotions and a notable project partner announcement in late 2024 indicate growing capabilities and capacity for larger or more complex projects. Target clients seeking design partners with demonstrated growth, leadership depth, and collaborative delivery experience.

Healthcare and living environments The firm emphasizes designing spaces that influence families and healing environments, complemented by past partnerships on senior living and mixed-use developments. Position as a specialist for healthcare, senior living, education, and live–work informed design projects.

Strategic partnerships Recent collaborations with firms like Cardinal Crest and Ryan Companies suggest a readiness to engage in integrated delivery and joint ventures. Explore co-bid opportunities, design-build or allied venture formats with such partners to win broader, multi-disciplinary projects.