Cloud and collaboration AWB is an authorized Google for Work partner and relies on Google Cloud and Office 365 for collaboration and productivity, indicating a potential opportunity to upsell Google Cloud, Workspace enhancements, and integrated cloud-based collaboration solutions.

ERP and business systems As a NetSuite Solution Provider and specialists in software implementation and integration, AWB presents a clear channel for expanding ERP deployments, customizations, and data migrations to Netsuite for clients seeking scalable finance and operations platforms.

Automation focus With services in business process automation and IT consulting, there is a sales path to offer RPA, workflow optimization, and process mining to improve efficiency for mid-market clients looking to reduce manual tasks and accelerate digital transformation.

Growth and scale Revenue range and mid-sized employee base suggest targeting fast-growing SMEs that need scalable IT services, cloud adoption, and managed services to support expansion without overextending internal IT teams.

Tech stack fit Existing technologies (PostgreSQL, JD Edwards, Microsoft Dynamics, iCIMS, Cisco Meraki, Brevo) indicate opportunities to cross-sell integration services, data modernization, and supply chain or CRM enhancements for clients using these platforms.