Academy Brand

Retail Apparel and FashionNew South Wales, Australia51-200 Employees

In a world of fast fashion, overnight fads and labels that come and go, The Academy Brand was formed to deliver a timeless brand experience. A brand that stands the test of time and won’t disappear once the latest trend dies out. In 2007 company founder and Creative Director Anthony Pitt identified a gap in the market for a product that delivered great value without compromising on quality and more importantly without compromising on brand experience.

“There’s a lot of labels out there, but not a lot of ‘brands’. We want our customer to join The Academy and never have to leave. We can only do that by giving them a brand experience. It’s not just about finding the latest trend and shoving it on the shelves. There’s way too much of this happening. For us building a brand is about creating trust and loyalty with our customer so the relationship has longevity. We’re here for a long time, not just a good time”. 
Anthony Pitt – founder of The Academy Brand.

The Academy Brand’s design philosophy is relentlessly focused on clean, classic and accessible clothing with a commitment to superior craftsmanship and premium quality. Bringing this to life is a brand story that perfectly balances a timeless vintage aesthetic with contemporary design.

"A brand that men can embrace and engage with on more levels than just price. A brand they can start a journey with. Welcome to The Academy - the place for the forgotten man"​

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