ABX Advertising Benchmark Index Email Format
Market ResearchNew York, United States2-10 Employees
ABX Advertising Benchmark Index is a market research firm that specializes in evaluating advertising effectiveness across media types, supported by a large in-market normative database and current consumer data. It tests thousands of in-market ads each week using a consistent methodology to measure how ads and campaigns perform, including comparisons to pre-tests. The ABX Index score is linked with sales outcomes and has been shown to improve return on ad spend and revenue. The company also developed the Gender Equality Index, which is used in the ANA SeeHer program under the GEM designation. Based in White Plains, New York, ABX works with major global brands and acts as a research partner to industry bodies such as ANA/SeeHer, RAB, and OAAA, operating with a small team.