Customer segments Target professional and educational buyers in schools, colleges, and regional institutions through the Bournemouth-based store network and the regional consultant program to expand sales of drums, guitars, DJ gear, and recording equipment.

Service portfolio Leverage the drum servicing offering and in-store facilities (rehearsal rooms, recording studios, teaching facilities, cafe) to upsell maintenance packages, training programs, rental options, and bundled equipment with after-sales support.

Omnichannel tech Utilize the current tech stack (Optimizely, Criteo, Microsoft Advertising, Klaviyo, PayPal, Zendesk, BigCommerce) to run targeted campaigns, personalized emails, and seamless checkout experiences aimed at converting professional buyers and long-tail hobbyists.

Expansion opportunities Promote the Drum Servicing initiative and explore partnerships with schools and music programs in London, Birmingham, Bristol, Cambridge, and Southampton to broaden service-based revenue and B2B contracts.

Competitive positioning Highlight value-driven pricing, after-sales support, and in-store expertise to differentiate from larger players like Thomann by emphasizing localized service, education sector reach, and in-store creative spaces.