about-face beauty Email Format
Personal Care Product ManufacturingCalifornia, United States51-200 Employees
About-face beauty is a Los Angeles-based personal care product manufacturer and cosmetics brand focused on makeup products. The brand is described as created by Halsey and emphasizes accommodating multiple identities and personal journeys. It employs 51 to 200 people and operates online at aboutface.com. The company has released products such as holographic eye paints in 2024 and has engaged in distribution partnerships, including a 2026 arrangement with Barrett Distribution Centers. Revenue is reported in the range of $1 million to $10 million.