Aberdeen Group (Harte Hanks Co.) Email Format
IT Services and IT ConsultingMassachusetts, United States201-500 Employees
Aberdeen Strategy & Research, known as the Aberdeen Group, brings more than 30 years of independent market research experience. It operates as a division of Spiceworks Ziff Davis. Its work is grounded in evidence-based, impartial analyses aimed at clarifying market realities and guiding business strategy, with a focus on technology, customer management, and operations. The organization is based in Waltham, Massachusetts, and participates in the IT services and IT consulting sector. Its audience comprises technology and business professionals seeking credible market insights to inform strategic choices. A notable recent development is a May 2024 partnership with ESI Group to unveil shift left insights on virtual prototyping.