ABCS Insights
Market ResearchFlorida, United States51-200 Employees
ABCS Insights operates in the Market Research sector, focusing on improving media effectiveness through measurement and audience targeting. It maintains a dataset containing deterministic purchase, visitation, and perception information from more than 40 million U.S. consumers, enabling full-funnel insights into how audiences interact with brands. The company is headquartered in Kissimmee, Florida, and operates as a mid-sized firm. Its work centers on quantifying consumer responses to media to help clients optimize media decisions across channels. One notable recent development is a partnership with Grocery TV announced in April 2026 to provide independent, third-party sales lift measurement for in-store retail media.