Local News Reach Target advertisers seeking hyper-local exposure: ABC11 WTVD-TV serves 1 million+ households across a 23-county NC/VA area, offering a valuable platform for regional campaigns and local business spotlights.

Cross Platform Leverage multi-channel presence including TV, website, mobile app, and connected TV apps on Roku, Fire, Apple, and Android to expand ad inventory and reach across devices for advertisers with diverse digital needs.

Sponsorship Opportunities capitalize on community initiatives like Neighborhood Safety Tracker and partnerships (Red Cross, Radio One) to offer branded content, sponsorships, and CSR aligned campaigns that build trust and local engagement.

Technology Stack Utilize sophisticated ad tech and data tools (The Trade Desk, Braze, Qualtrics, Piwik PRO) to offer programmatic buying, customer data platforms, and targeted marketing solutions to advertisers seeking measurable ROI.

Brand Strength Position ABC11 as part of a trusted Disney-owned network with established local news credibility and top-of-mind brand awareness, enabling premium partnerships, co-branded campaigns, and sponsorships with higher perceived value.