Audience Reach Leverage the established B2B audiences of Footwear Plus and Earnshaw’s to offer bundled advertising and cross-media sponsorships across print, digital, and events. With Earnshaw’s reaching more than 13,000 decision makers, this is a strong channel for lead generation, brand-building, and industry credibility for footwear and children's brands.

Event Partnerships Capitalize on Earnshaw’s fashion events and seminars by selling sponsorships, branded sessions, and exhibitor packages targeted at footwear and kids' product marketers. Propose multi-city or virtual events focused on retail strategies, merchandising trends, and product launches to boost advertiser visibility and ROI.

Content Marketing Promote custom content programs—white papers, case studies, videos, and social campaigns—designed around advertiser brands and aligned with fashion, beauty, and retail marketing goals. Use 9Threads’ publishing platforms to help brands reach decision makers before and after the sale.

Digital Enablement Offer digital marketing enhancements for sponsors, including programmatic ad options, enhanced analytics, and CMS-driven sponsorship placements on a Squarespace-based site. This improves ad performance, measurement, and ease of partner onboarding.

Thought Leadership Position 9Threads as a trusted thought leadership partner by delivering co-branded market reports and trend insights for footwear and children's product categories. This creates high-value content partnerships that attract manufacturers and retailers seeking visibility and data-backed insights.