Strategic Partnerships 9Letters, formerly Wasserman & Partners, operates as an independent integrated agency in Vancouver with a focus on helping brands cut through clutter. This positioning, alongside recent high-profile sports and entertainment acquisitions and partnerships within Wasserman’s broader umbrella, suggests potential to pitch cross-collaboration opportunities with brands seeking integrated agency solutions and bundled services.

Sports and Entertainment Synergy The company and its Wasserman network show strong ties to sports and entertainment verticals, including PSV Eindhoven partnership and hires in football PR and entertainment divisions. This indicates receptive opportunities for brands in sports and entertainment seeking creative, media, and production support, as well as sponsorship activation and campaign storytelling.

Growth via New Units Wasserman launched three new business units in 2024, signaling an expansion strategy and willingness to adopt innovative service lines. 9Letters can position itself as a partner for brands evaluating broader capabilities, including cross-unit campaigns, integrated media, and new content formats to scale marketing impact.

Data and Tech Readiness The tech stack includes LinkedIn and Twitter ads, Google Tag Manager, Webflow, and analytics-friendly tools, indicating capability to execute digital campaigns with measurable outcomes. This presents opportunities to offer performance-driven digital campaigns, retargeting, and analytics-enabled creative work for mid-market clients.

Mid-Market Growth Potential With a revenue range of 10–25 million and a lean employee base, 9Letters sits in a mid-market sweet spot. Prospects include mid-sized brands seeking full-service advertising partnerships, scalable creative production, and integrated media in a cost-efficient, flexible agency model.